Our Purpose

Making Rugby+ the positive difference that changes lives for good across the North East. 

Our aim is to foster personal growth, encourage resilience, and nurture the potential in every person we support. 

PLUS Values

Positive energy

Let’s make connections

Up for a challenge

Supportive and caring

Theory of change

Our RUGBY+ Theory of Change is not just a framework; it’s our commitment to creating lasting, positive change in our community. Grounded in our core beliefs and backed by evidence, this approach shapes every programme we offer.

Our framework goes beyond traditional sporting initiatives by focusing on 4 core impact areas:

 

  1. Boost wellbeing 
    Our programmes such as Futures, HITZ and Falcons Fit are crafted to boost confidence, enhance resilience, and reduce anxiety, empowering participants to excel in every aspect of their lives.
  2. Build belonging  
    Rugby is more than just a sport; it’s a family. We foster a strong sense of community among our players, supporters, partners and beneficiaries, creating an environment where everyone feels welcomed and valued. By emphasising social inclusion and connection, we bring people together, strengthening relationships and building lifelong friendships.
  3. Raise involvement  
    Our programmes such as Schools Connections and Project Rugby, aim to increase participation among underrepresented groups, ensuring more individuals benefit from our work and the opportunities they bring.
  4. Grow skills 
    Our commitment extends beyond the rugby field, aiming to develop essential skills such as numeracy, motor skills, and employability. We provide opportunities for personal growth and help participants unlock their full potential.