Newcastle Rugby Foundation is proud to announce the South Shields Beach Festival, taking place on Sunday July 6, 2025 from 3pm – 6pm, as part of the official countdown to the Women’s Rugby World Cup 2025.
Set against the beautiful backdrop of South Shields Beach, the festival promises a vibrant, family-friendly day packed with rugby-inspired beach games, interactive activities, live entertainment, and local food and drink – all celebrating the region’s role in hosting the world’s best female rugby players this summer.
The event has been made possible thanks to Newcastle Rugby Foundation’s successful bid to deliver this celebration, in partnership with the North East Combined Authority. South Shields Beach Festival is one of several official activation events taking place across the North East in the lead-up to the tournament, with the Stadium of Light in Sunderland among the key host venues.
See the other events HERE.
Other beach festivals (all 11am-2pm unless otherwise stated)
- Sat Jul 12, Bamburgh Beach
- Sat Jul 19, St Bees Beach
- Sat July 26, Tynemouth Longsands Beach
- Wed Aug 20, Seaburn Beach (4-8pm)
Register your team HERE.
Festival highlights include:
- Beach rugby taster sessions open to all ages, genders and abilities.
- Skills challenges with expert Newcastle Rugby Foundation coaches.
- Refreshments and entertainment for the whole family.
- Live music, face painting and balloon modelling.
- Opportunities to meet rugby ambassadors and learn more about the Women’s Rugby World Cup.
“Winning the bid to deliver these events is a huge moment for the Foundation and the region,” said Melanie Magee, CEO of Newcastle Rugby Foundation. “We’re excited to bring the spirit of the Women’s Rugby World Cup to our coastline, inspiring new audiences and celebrating the power of rugby to connect communities.”
The South Shields Beach Festival is free to attend and open to everyone – whether you’re a lifelong rugby fan or simply looking for an exciting summer event at the seaside. It’s a chance to get involved, get active, and get inspired, with just weeks to go until the world’s best teams arrive in the North East.
Want to get involved, or simply find out more about these events? We’d love to hear from you, simply email gavin.beasley@newcastle-falcons.co.uk
